My Globe and Mail article on the power of personal branding
Having a strong and strategic personal brand pays off. Just ask Jane Griffith, partner and national diversity leader at the Canadian offices of Odgers Berndtson. "By advocating for female executives and helping them network and connect, Griffith has helped enhance her employer’s brand and reputation as a propeller of women’s leadership and diversity in the workplace, which opened up new business opportunities for the firm." For details on how Jane built her personal brand, read my article in the Globe and Mail.