April 13, 2016

I had a great time speaking at Harvard Law School on March 25th to the Harvard Association for Law and Business. I shared case studies and practical tactics with lawyers and law students on how to use social media to gain a competitive advantage and enhance their career. More details on my talk here.


October 8, 2015

This year, millennials will outnumber baby boomers and Gen Xers. What competitive edge do millennial leaders bring to the workplace? Read my story in the Huffington Post, featuring Abdullah Snobar, executive director of Ryerson University's DMZ business incubator

April 26, 2015

Research shows that women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy busines leaders, according to a survey conducted by NYC-based social media agency Brandfog. Hence engaging in social media is essnetially an investment in your brand. Read about the five key reasons women executives need to embrace social media in my Forbes post. 

January 8, 2015

The boardroom is Carol Stephenson's playing field. The GM Board Director & former Ivey Dean shares her top recommendations for getting a seat at the table. Read full story in the Huffington Post.

November 29, 2014

Ryerson VP Julia Hanigsberg's thought leadership is not necessarily demonstrated in her being an avid Twitter user -- and she is, but in her ability to communicate her vision coupled with an online personal brand that supports her credibility as a trustworthy leader. Read full story in the Huffington Post (Photo: Clifton Li).


September 25, 2014

Two years ago, I was at a crossroads in my career. Find out what I did to position myself as a go-to subject matter expert and turn my passion for social media into a money-making career. All details are in this Huffington Post story (Photo: Jim Panou).

September 4, 2014

Positioning yourself as a thought leader is key to maintaining a competitive edge. Do you know how to use social media to strategically build a personal brand to support this goal? Check out my new course Social Media for Executives, starting on October 1st at Ryerson University's Chang School of Continuing Education. The course is designed to help executives and enterpreneurs understand how to use social media to develop thought leadership. Guest speakers include Kelsey Ramsden, Canada's #1 Female Entrepreneur (Profit Magazine) and Paul Nazareth, Vice President of Community Engagement at CanadaHelps. To register or for more info, click here.

July 23, 2014

Want to build and maintain a strong personal brand while keeping your day job? Check out my four tips in the Globe and Mail. A daily 15 minutes is all it takes to boost your online presence!

April 10, 2014

Did you know C-suite executives are just a tweet away? Twitter is an excellent platform to engage and connect with CEOs and senior executives. To find out how, check out my top five tips, along with a real-life case study, in this Forbes post.

March 19, 2014

As a social media strategist, I often connect with senior executives to learn about their vision, leadership secrets and use of social media. One executive who does a great job at leveraging social media for thought leadership is Julia Hanigsberg, vice president of administration and finance at Ryerson University. I learned a lot from spending time with Julia; most importantly, how critical it is for a leader to build a team they can rely on. Julia, who manages her own online presence, says that tools like Twitter provide her with a direct ear to the 50,000-person community at Ryerson. I wrote about the five key leadership skills that Julia shared with me in this article for the Globe and Mail's Careers section. 

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I help C-suite executives and academics use social media to position themselves as thought leaders in their space.

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Previous Talks Include
World Communication Forum (Geneva & Istanbul)
Harvard Law School
McGill University
University of Toronto 

York University

Ryerson University

Meridian Credit Union
Smart & Biggar LLP
Cassels Brock LLP
Odgers Berndtson
Merck Group

Lean In Canada

Ellevate Network

American University of Beirut

Canadian Fertiliy and Andrology Society

International Association of Business Communicators

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Lina Duque, MBA 
Social Media Strategist, International Speaker & University Lecturer

© 2014 by Lina Duque Consulting.

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