March 28, 2020

These are challenging times. Millions of people around the world are working from home trying to lead their teams virtually, maintain their jobs, take care of their kids and adapt to this new reality all at the same time. Going about business as usual in the midst of a pandemic is bad for business. Tone-deaf posts are bound to draw a backlash. Check out these guidelines to help you navigate social media during these unsettling times.

February 12, 2020

A robust presence on social media can translate into more speaking engagements, more media interviews and ultimately more client work. You don’t have to be an influencer to build a compelling brand that sets you apart from your peers. But you do need a plan and consistent effort. Read my 7 tips to help you raise your visibility

Social media provides innovative ways to be human, transparent, accessible, inclusive and collaborative, while giving police officers increased opportunities to better serve the community through online engagement. Find out how some of Toronto's social media-savvy cops use platforms, such as Twitter and Instagram, to raise awareness, solve crimes and empower communities. Click here to read article

March 19, 2018

I'm thrilled to co-author this paper in the Journal of the American College of Radiology alongside an impressive roster of physicians/academics. Check out the paper for practical tips, case studies and step-by-step guidance to help the modern scholar harness the power of social media to amplify their career. 

November 11, 2016

Having a strong and strategic personal brand pays off.  Just ask Jane Griffith, partner and national diversity leader at the Canadian offices of Odgers Berndtson. "By advocating for female executives and helping them network and connect, Griffith has helped enhance her employer’s brand and reputation as a propeller of women’s leadership and diversity in the workplace, which opened up new business opportunities for the firm." For details on how Jane built her personal brand, read my article in the Globe and Mail. 

November 1, 2016

Looking forward to participating in the World Communications Forum Davos in Istanbul as speaker and moderator on November 3 and 4, 2016. I'll be speaking about how an employee's personal brand can impact the company brand, both negatively and positively. I'll also address how a social media crisis can be turned into an opportunity to engage and really listen to your audience. Check out the event website here!

September 16, 2016

I had the pleasure of speaking to the Council of Women Executives at the offices of executive search firm Odgers Berndtson. Research shows that social media-savvy executive women are perceived as more accessible, transparent and trustworthy business leaders. I shared with the group four key tips to building a powerful online presence. Check out those tips in this blog post by Odgers Berndtson.

July 12, 2016

I recently spoke to the Harvard Association for Law and Business at Harvard Law School on building online presence to enhance one's career. During the session, I shared tips and case studies with lawyers and law students on using social media for professional and business development. Watch the 3-minute highlights!

June 23, 2016

In today’s digital age, social media competence is a critical communication tool for academics. Check out my post in the Harvard Business Review on how academics and researchers can engage in social media to gain a competitive edge. The article features two case studies from the University of Toronto and Ryerson University. Read post here.

May 7, 2016

Check out my latest in the Huffington Post featuring top Harvard psychologist Amy Cuddy. Amy, who is author of the the best-selling book Presence, shared with me four key tips to bringing one's best and authentic self in high-stake situations. Show "warm confidence" without arrogance, she advised. Read all four tips here

 

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I help C-suite executives and academics use social media to position themselves as thought leaders in their space.

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Previous Talks Include
 
World Communication Forum (Geneva & Istanbul)
Harvard Law School
McGill University
University of Toronto 

York University

Ryerson University

Meridian Credit Union
Smart & Biggar LLP
Cassels Brock LLP
Odgers Berndtson
Merck Group

Lean In Canada

Ellevate Network

American University of Beirut

Canadian Fertiliy and Andrology Society

International Association of Business Communicators

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Lina Duque, MBA 
Social Media Strategist, International Speaker & University Lecturer
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© 2014 by Lina Duque Consulting.

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